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Global positioning was a feature that many would have thought pertained to only the elite classes of mobile phones. But the truth of the matter is has now become a standard for everybody. New reulations launched by the FCC have made it compulsory for all mobile phone manufacturers to include a QUALCOMM gpsONE® chip in their cell phones. This is because, according to them, it reduces the risk in emergency situations if the police already knows where the victims are. But marketers have found a new use for it that can change the face of advertising in itself.

The GPS tracker chips broadcasts information on the location of each handset to the international mobile network. This information can be used to find the location of each user, and trigger ads on their phones once they enter a certain coordinate on the GPS grid. So if a person happens to be walking up to 15 feet from Starbucks, they’re phone will light up with “Today’s Special offers” for a latte and a cinn-a-bun for $2.49!
New era of Mobile advertising with gpsOne

Nokia has finally launched a press release about Apple®’s collaboration with them towards building the most reliable and advanced web browser for mobile phones. Nokia first started the race for internet efficient cell phones with the launch of their new series of Smart phones called the N-series. This new remarkable series of mobile devices have been widely popularized by the slogan that Nokia® launched to promote their handsets: “It’s what computers have become.”

The Series ‘60 browser’ will use the same open source components, Web Core and Java Script Core, that Apple uses in Safari that is based on KHTML and KJS from KDE’s “Konqueror” open source project. The browser is said to be the latest in mobile software and internet browsing, combining the best components of every mobile browser as well as many tweaks that Nokia® and Apple® have developed for mobile-browser integration. Meanwhile, Nokia® senior officials say they will still seek help from open source communities for development.

The internet is flooded with programs useful for mobile internet browsing. Companies such as Microsoft®, Apple® and IBM® are the known market leaders for mobile software designing, and they have done very well in the past to provide the best services and programs to make internet more accessible to cell phone users. But is there someone that is being over-looked?

Opera®, a very popular internet browser developer, has made a new, smaller version of their existing web browser (Opera Browser) specially adapted to be used on all compliant cell phones. This new program, called Opera Mini® is the latest in web browsing capabilities and incorporates all the goodies such as Java and Flash, to make browsing more ‘real’. The best part is, users do not have to pay a cent for the browser because it is available for free on their site. The Big Boys are playing the WAP game.
The Big Boys are playing the WAP game

WAP has grown immensely in size since it was launched in 2001. The progress in web site content quality as well as quantity has been seen as a freshly blossomed flower by many mobile web users throughout the world. So many e-businesses have expanded onto the mobile web and are making money online wirelessly. Companies such as WAPPLE® are already helping many companies build and host their own WAP space and at the same time launch captivating, full fledged ad campaigns using the mobile internet. But wait, where did the Big names go?

Not to worry, the big boys are in the market now. Companies such as Coca-Cola®, Reebok® and Motorola® are just some of the mega businesses that are starting to take the next step in advertising and marketing: Mobile Marketing. As the race market share continues for all businesses, the investment made in the WAP industry can only grow in size, leading to high profits to businesses that have taken advantage of the new media.